NEW FRONTIERS
Our symbol is a monograph influenced by cosmology, hieroglyphs, and music notations that evolved into a unique font. When the individual markings are overlayed the resulting icon reveals itself.
Developing our brand logo and visioning video was a unifying moment for our leadership team. We were moved by the strength of our mythology, and its ability to render an iconography, which we felt, could rally a movement.
We worked with Paddy Harrington, Founder of Frontier, a critically acclaimed design office dedicated to purposeful and inspiring ideas. Naturally, Paddy joined our Leadership team.
